Househeating Pulse
EU Heat-Pump Market Intelligence

Brand signal · 6 min read · Published 2026-06-18

2026 Denmark heat-pump brand share: Thermia vs Airwell in the EPREL data

Denmark is a useful counterpoint to the big-market story: the brand mix looks different, and the leaders are not the usual pan-European names. The piece should show who leads, by how much, and what that says about market structure.

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Photo by Irina Grotkjaer on Unsplash

Denmark’s EPREL brand leaderboard: who leads and by how much

Denmark’s heat-pump brand mix cannot be quantified from the supplied country-level EPREL corpus, and that is the key limitation here: the dataset provided includes EU-wide manufacturer totals, but no Denmark-specific ranking, model count, or manufacturer count for Thermia, Airwell, or any other brand in Denmark. The two direct manufacturer probes for Thermia and Airwell also failed, returning no usable detail (brand_detail).

That means the article’s core Denmark questions — total Denmark-linked listings, distinct manufacturers in Denmark, the Thermia-versus-Airwell model gap, Denmark’s top five brands, and Denmark-specific segment or refrigerant shares — cannot be answered from this corpus as supplied. If you want the leaderboard hub or the country comparison dashboard to support this angle, the missing input is a Denmark-level brand-share extract.

What can be established is the broader European benchmark Denmark is being framed against. Across the full EPREL heat-pump dataset, there are 60,989 listed models tied to 777 manufacturers, indicating a very fragmented manufacturer landscape at EU level (market_index_snapshot). In that EU-wide ranking, Daikin Europe N.V. leads with 14,668 models and a 24.05% share, ahead of Mitsubishi Electric Europe B.V. on 5,575 models and 9.14%, a lead of 9,093 models or 14.91 percentage points (brand_share).

Thermia vs Airwell: model counts, efficiency, and what separates the top two

The Denmark-specific Thermia-versus-Airwell comparison cannot be completed with numbers from this corpus. There is no Denmark-level manufacturer table, and the direct EPREL brand-detail lookups for “thermia” and “airwell” both failed because those manufacturer slugs were not found in the supplied extract (brand_detail).

So the requested comparison points — absolute model counts, share of Denmark-linked listings, average SCOP in Denmark, and the SCOP gap between the two — are not available here. That also means any claim that Thermia leads Airwell, or trails it, would go beyond the evidence we have.

What the EU-wide data does show is that brand leadership at continental level looks very different from the Denmark angle described in the brief. Thermia and Airwell do not appear anywhere in the EU top-20 manufacturer ranking supplied here, while JOHNSON CONTROLS HITACHI AIR CONDITIONING EUROPE SAS, SUCURSAL EN ESPAÑA ranks third with 5,207 models and 8.54%, and Bosch Thermotechnik GmbH ranks fourth with 3,602 models and 5.91% (brand_share). If Denmark really does elevate Thermia and Airwell near the top, that would indeed represent a local departure from the pan-European leaderboard — but the supplied corpus does not quantify that departure.

How concentrated is the Danish brand market?

The exact Danish top-five concentration cannot be calculated from the provided data, because the Denmark brand ranking itself is missing. That prevents a numerical answer to how many models the top five brands account for in Denmark, or what percentage of the country total they represent.

The EU-wide benchmark again provides the comparison point. The top five manufacturers across EPREL — Daikin, Mitsubishi Electric, Johnson Controls Hitachi, Bosch, and Ariston SpA — sum to 31,670 models out of 60,989, equivalent to 51.93% of all listed models (brand_share). Put differently, just five brands account for a little over half of all EU-listed models, even though the overall market still spans 777 manufacturers (brand_share; market_index_snapshot).

That is the numerical backdrop for the “more concentrated Denmark” claim in the brief. To prove Denmark is more concentrated than Europe, the missing figure is Denmark’s own top-five share. Without it, the most that can be said is that the European reference market is simultaneously broad in manufacturer count and top-heavy in listings. Readers looking for the wider context can use the market index snapshot, the full manufacturers directory, and the full heat-pump catalog.

What the model mix says about Denmark’s preferred heat-pump segments

Denmark-specific type shares are also absent from the corpus, so it is not possible to state what share of Denmark-linked listings are air-water models versus air-air, hot-water heat pumps, ground-water, or water-water. Likewise, the question of whether Denmark’s brand mix leans toward a single type segment cannot be answered numerically from the evidence supplied.

At EU level, however, air-water is the largest segment by model count with 30,452 listings, equal to 49.93% of all models, followed by air-air at 21,065 or 34.54%, and hp-water-heater at 9,228 or 15.13% (market_index_snapshot). Ground-water accounts for 213 models, or 0.35%, and water-water 31 models, or 0.05% (market_index_snapshot). The average SCOP for air-water models is 4.54, compared with 4.77 for ground-water and 6.15 for water-water, though the latter two are much smaller categories (type_efficiency).

So if Denmark’s listings are indeed unusually shaped, the EU baseline they diverge from is a market still dominated by air-water heat pumps, with air-air heat pumps as the second large segment (market_index_snapshot).

Refrigerants in the Danish listings: which gases dominate

The Denmark-specific refrigerant mix is not provided, so the leading refrigerant in Denmark and its share of Denmark-linked listings cannot be stated from this corpus.

The EU-wide refrigerant picture is clear enough. R32 dominates declared usage with 13,935 listings, accounting for 22.85% of all EPREL heat-pump models, while R410A accounts for 1,896 listings or 3.11%, and R290 for 537 listings or 0.88% (market_index_snapshot). Minor code variants also appear — including R410a on 49 models and R410 on 10 — but even counting only the exact declared codes in the snapshot, R32-filtered models are far more numerous than R290 models or R134A listings (market_index_snapshot; refrigerant_universe).

The reference table adds regulatory context rather than market share: R32 is listed with a GWP of 771 and an F-gas phase-out date of 2027-01-01, while R290 is marked as natural with GWP 0, and R410A carries a 2025-01-01 phase-out date in the reference schedule (refrigerant_universe). For background, see the refrigerants reference.

Why Denmark looks different from the broader European heat-pump market

The supplied data supports only one side of the comparison: Europe-wide brand leadership is dominated by a handful of very large multinational portfolios, led by Daikin’s 24.05% share and a 14.91-point lead over the number-two brand (brand_share). That is a substantial front-runner advantage by EU standards.

What the corpus does not include is the Denmark-side number needed to test the brief’s thesis about a more locally distinctive structure: there is no measured Danish top-brand lead, no Danish manufacturer count, and no Thermia or Airwell Denmark share. So the comparison to “larger markets” can only be framed one way. In the EU snapshot, the leading brand’s margin over second place is 9,093 models; whether Denmark shows a narrower contest, a wider lead, or a different top-two entirely is not answerable here (brand_share).

That absence matters because market-structure claims are sensitive to the unit of analysis. A country can look concentrated by model count, fragmented by manufacturer count, or locally distinctive by brand identity. The current corpus provides those measures for Europe as a whole, not for Denmark. For readers tracking how national mixes differ from the continental leaderboard, the relevant reference points are the country profiles index, the country comparison dashboard, and the methodology notes.

Sources

  • brand_share — EPREL Public API · brand-share aggregation. Snapshot: 2026-06-18.
  • brand_detail — (probe failed — data unavailable). Snapshot: .
  • market_index_snapshot — Househeating Pulse · Market Index v1, computed from EPREL Public API. Snapshot: 2026-06-18.
  • type_efficiency — EPREL Public API · type aggregation. Snapshot: 2026-06-18.
  • refrigerant_universe — IPCC AR6 GWP table; EU Reg. 2024/573 phase-out schedule; EPREL declared codes. Snapshot: 2026-06-18.

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